Content analysis

Here you'll find out all about how to conduct qualitative data analysis.
Remember qualitative data? Yes, the words one!


Presentation found below - you need to make sure that you know the step by step guide (that's typically how you would answer a question).

 

The class activity is also below, students were required to create a list of categories they'd expect to see in personal ads (dating columns).
Sheet below...

 

Students then worked through the stimulus material and tallyed when specific topics/categories appeared.
Sheet below...


The class then made conclusions about gender differences in personal ads based on their results.